Wine Camp

Just yesterday I read an article in Time Magazine (I Love Wine Camp, Joel Stein/Napa Valley) that described a weekend camp for wine enthusiasts to take part in the wine-making process. Particpants are able to pick grapes, sort them, crush them, and experience most of the steps up to bottling (and then drinking). An excerpt:

Crush Camp, where laypeople get to be part of wine country's fall harvest, is the most sophisticated addition yet to the pantheon of self-improvement weekends for the BlackBerry set. It joins BMW Performance Driving School, Rock 'n' Roll Fantasy Camp and the original wish-fulfillment adventure, the one in which Cal Ripken puts on a convincing face and tells you that you've got a pretty good swing. Only instead of bond traders, Crush Camp is packed with people who take private yoga classes and won this trip at a benefit auction for the Junior League. If you want to talk wine, being with these people is the price you have to pay.

This interested me because I started to think such local programs might be a great way to add weight to a GPS-content application. As some of my contacts have noted, providing segment-specific tailoring could really add some value to users. Just another random thought right now.